Hong Kong Polytechnic University offers a free online course on International Hospitality Luxury Management for applicants who have hospitality and tourism related experiences.
In this course applicants will understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry. The course will start on January 18, 2017. This is a 6 weeks long course, with an effort of 6-8 hours per week. There’ll be a verified Certificate on order for $150.
The Hong Kong Polytechnic University is committed to education and preparing students to becoming global citizens through quality learning and teaching. They are internationally known for our excellence in professional education and innovative research.
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
Worth of Award
In this course applicants will understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry.
Learning Outcomes include:
- Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
- Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
- Analyze and evaluate luxury brand management research journals
- Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
- Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners
Week 1: Specificities of the Luxury Industry
Week 2: Luxury Brand Power and Lifecycle
Week 3: The Luxury Client
Week 4: Luxury Brand Identity
Week 5: Managing Luxury Brand Creation and Communication
Week 6: International Distribution and Retailing
Hanqin Qiu: Prof Hanqin Qiu is a professor at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. She received his A.B., S.M., and Ph.D. from Nankai, Waterloo and Strathclyde University respectively.
Eligibility: Leaners need to have hospitality and tourism related experiences.
How to Apply
- Go to the course website link
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- Choose “Register Now” to get started.
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